Rising Tides Live!
Pitch The Tide - Mick Carr: CEO and Founder at Grub Lab
Episode Summary
Mick Carr, CEO and founder of Grub Lab, pitched directly to a panel of restaurant operators on Pitch The Tide, sharing how branded kids’ menus, activities, and interactive games help restaurants create better family dining experiences.
Episode Notes
Mick Carr, CEO and founder of Grub Lab, pitched directly to a panel of restaurant operators on Pitch The Tide, sharing how branded kids’ menus, activities, and interactive games help restaurants create better family dining experiences. The pitch led to a conversation about the business value of kids’ meals, from attracting entire families to encouraging repeat visits and giving independent restaurants access to major sports and entertainment brands. Carr also heard firsthand what operators need from the platform, including activities for older children, opportunities to connect with existing loyalty programs, and clearer messaging around how a better experience for kids translates into more business for restaurants.
- See the Family Behind the Kids’ Meal – Mick Carr encourages operators to look beyond the price of a single kids’ meal. A child’s preference can bring parents, siblings, and grandparents through the door, making the experience for kids an opportunity to earn the entire family’s business.
- Create Experiences Families Want to Repeat – Grub Lab combines branded activities and interactive games to help restaurants make family dining more enjoyable. Giving kids something memorable to do creates opportunities for servers to connect with families and gives guests another reason to return.
- Pitch the Results Restaurant Owners Care About – Access to major sports and entertainment brands only matters if operators understand the business benefit. Carr explained how shifting Grub Lab’s message toward bringing families into restaurants made its value clearer, while operator feedback highlighted opportunities around loyalty, repeat visits, and activities for older children.
Episode Links