Scott Kleckner led this Rising Tides Live conversation on pricing strategy and menu engineering. With restaurant traffic falling and customers feeling the cost of dining out, he challenged operators to look beyond the usual annual price increase. Shawn Walchef and Iano Dovi shared how meal bundles can make ordering easier and give guests more value, while the group discussed menu costs, popular dishes and the experience customers expect for the price. The takeaway: Before raising prices, know which items sell, what they cost to serve and why guests keep coming back.
Scott Kleckner led this Rising Tides Live conversation on pricing strategy and menu engineering. With restaurant traffic falling and customers feeling the cost of dining out, he challenged operators to look beyond the usual annual price increase. Shawn Walchef and Iano Dovi shared how meal bundles can make ordering easier and give guests more value, while the group discussed menu costs, popular dishes and the experience customers expect for the price. The takeaway: Before raising prices, know which items sell, what they cost to serve and why guests keep coming back.
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