Robert Firpo-Cappiello led this Rising Tides Live conversation about a fall shoulder season that looks different for every restaurant. Operators shared how weather, local events and changing travel patterns affect traffic, along with ways to respond without relying on discounts. Scott Kleckner described speeding up his marketing and website plans during a slowdown, while Iano Dovi explained how a four-course offering helps The Attic bring in more revenue per guest. The group also discussed hotel partnerships, holiday programming and using customer data to plan ahead. The takeaway: Know where your guests come from and give them a reason to visit during the slower weeks.
Robert Firpo-Cappiello led this Rising Tides Live conversation about a fall shoulder season that looks different for every restaurant. Operators shared how weather, local events and changing travel patterns affect traffic, along with ways to respond without relying on discounts. Scott Kleckner described speeding up his marketing and website plans during a slowdown, while Iano Dovi explained how a four-course offering helps The Attic bring in more revenue per guest. The group also discussed hotel partnerships, holiday programming and using customer data to plan ahead. The takeaway: Know where your guests come from and give them a reason to visit during the slower weeks.
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