Shawn Walchef led this Rising Tides Live conversation focused on what a modern CRM should look like, where restaurant operators, entrepreneurs, and hospitality leaders shared how they manage customer relationships across their phones, email, social media, and business systems. From bringing disconnected data together and using AI to build better workflows to personalizing communication and turning customer information into meaningful action, the group shared different approaches to making their data more useful. The group agreed that a CRM is only as valuable as what you do with the information, and that better data should ultimately help businesses build stronger relationships and create better hospitality experiences.
Shawn Walchef led this Rising Tides Live conversation focused on what a modern CRM should look like, where restaurant operators, entrepreneurs, and hospitality leaders shared how they manage customer relationships across their phones, email, social media, and business systems. From bringing disconnected data together and using AI to build better workflows to personalizing communication and turning customer information into meaningful action, the group shared different approaches to making their data more useful. The group agreed that a CRM is only as valuable as what you do with the information, and that better data should ultimately help businesses build stronger relationships and create better hospitality experiences.
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